“We’ll lull them into a false sense of security by throwing an affirming message or two their way, starting with our new tagline: ‘Embrace you,’” said Olay marketing director Devin Salazar, who told reporters the goal was to get as many women as possible to leave themselves wide open for what comes next. “And as soon as they start to feel comfortable in their own skin, we’ll let loose a nonstop flood of ads featuring the photo-retouched faces of models so young they don’t even need our products. Women won’t even know what hit them.”
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(Source: handmadepride, via handmadepride)